A campaign launch tackling food waste by creating a session IPA made from surplus Warburtons crumpets. I designed the bottle label whilst adhering to the brand guidelines from both Toast and Warburtons to create a unique brand of IPA. A key part of the brief and campaign was to create a Warburtons emoji, which our team would use across socials and eventually include in the label and across campaign assets. The creative direction of the photography and use of crumpet backgrounds was pitched to the client as an important aesthetic for the campaign. It was then executed perfectly by the photographers for press release images.