An annual report outlining freuds’ first year operating as a B Corp certified PR & communications agency. I led the creative vision for the printed and digital report along with the design and strategy of the launch across social media. The CYMK theme of the report and use of print and cropmarks is a nod to traditional PR and the newspaper origins of media. I created this identity to celebrate the 35 years that freuds have been in the business and also help communicate the important infographics throughout the report. The illustrative style and decision to use hands was to emphasize the diverse voices of people contributing to the company on the important topic of inclusivity.