Along with my creative partner, I won the UK Young Lions Design competition in 2023. A 48 hour brief to advertise the advertising industry with an omni-channel campaign. We created the ‘Infinite Possibilities’ concept to close the gap between our target audience and advertising/marketing. We linked everyday skills that school leavers, university students or career switchers may have, to specific jobs in the industry. After winning the UK competition we attended the Cannes Lions International Festival of Creativity where we represented the UK in a global competition consisting of a digital submission, presentation and panel discussion.